Donald Trump may or may not be the right candidate for presidency, he knows about one thing: how to get all the news cameras focused on his person. Looking at his more recent attempts, we’d have to say asking people to boycott Apple was his most remarkable stunt.
What did he do?
To refresh your memory: on February 19 Trump said that everybody should “Boycott Apple until such time as they give that information,” referring to information the tech company should release on how the FBI could break into the iPhone of one of the San Bernardino shooters. At the time he was talking to a packed room full of his supporters. When giving his opinion on Apple’s decision not to help break into the shooter’s phone, Trump (out of the blue) thought of the luminous idea to boycott Apple.
Apple CEO Tim Cook responded to the news saying they did everything they could to help the FBI, but that the company doesn’t have the tools to do what Trump proposed. Cook even added that he thinks it’s dangerous to develop such tools.
Not a successful boycott
Trump was one of the first to cave under the pressure of making his point. Minutes after his genius idea to boycott the brand’s products, he tweeted something from – you’ve guessed it – his iPhone. He could have used the Samsung he said he also has.
The effect on Apple stock
Investors hardly noticed Trump’s idea. In fact, the Apple share price has gone up over 5 dollars since February 19. There was a small downfall on February 22, but the stock recovered the next day and went up further. In the meantime, Microsoft, Google, Facebook, and AT&T have backed Apple in its stance against the FBI. So it looks like this game was decided at Trump 0 – Apple 1.